Finally we’ll see the new government holding the cabinet on Tuesday morning after much fanfare spread across elections and politics. UPA came out as a clear winner despite various odds against its favour. ‘Elections’ was not the only topic of this month, for least interested citizens there was Indian Premier League (IPL), a series of cricket matches that took more than 45 evenings of your schedule (matches are still going on..). People are still shuffling between sports channel and news channel to get latest of the news from both spheres.
In the midst of these two occasions I came to see one interesting ad: -Vodafone’s new character called “Zoozoo”…!!! I wasn’t interested in its first ad in which a group of ‘Zoozoo’s were lined up for getting Xeroxed…!!! As the concept matured, the ad seems to be quite amusing and these characters were getting comical. Each and every ad represents a functionality being offered by Vodafone and it is described in a very simple and efficient manner. The customers could relate to these situations quite comfortably and can laugh at the characters as they behave.
‘Zoozoo’ is a character that is played by actors wearing a white, body hugging suit and having an enormous looking shaped head. These heads were painted with every possible expression that needs to be displayed. Every shot of the ad consists of a situation and ‘zoozoo’s acting in that and finally how the particular functionality of Vodafone can help you in these situations. The expressions are quite good and hilarious. On the contrary Airtel has also launched its ad featuring Madhavan and Vidya Balan representing a romantic couple and showing the add-on functionalities of Airtel. But since the IPL has started (around a month or so) Airtel has changed its theme hardly twice. On the other hand I have seen almost 10-15 different themes of ‘Zoozoo’ since they appeared first time on television. The popularity that Vodafone has gained over the month shows that viewers would still prefer humour over romance.
Despite of being age-old Airtel customer, Vodafone holds the edge for me this time on television..!!!!
1 comments:
Right, mast Ads. and on top of it, gud strategy to engage people and make them talk about the ad. 1st the release of the Ad, then the mail chain of the characters not being animated ones,then the making, the actors...Gud one...
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